od Větrovky
Už víte, že relevance reklamy a skóre kvality (QS, quality score) je v PPC reklamě hodně důležité a budete o něj…
Zjednodušeně lze říci, že systém upřednostní tu reklamu, díky níž nejvíce vydělá. Sice platíme za kliknutí, ale pořád bojujeme o…
Řazení reklam funguje na aukčním principu. Inzerenti nabízejí cenu, jež jsou ochotni platit za kliknutí na reklamu. Nabídnutá cena je…
Zaklik píšu já, Petra Větrovská. Specializuji se na výkonnostní kampaně v Google Ads a Skliku, pracuju odkudkoliv, kde je internet. Více o mně
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